<aside>

Hi, I'm Brian 👋 I'm a senior social media leader with a decade of experience growing brand accounts, building engaged communities, and leading high-performing social teams.

I've shaped social at Microsoft, Brooks Running, and built social + creator programs from the ground up at startups like Preply, VEED, and Attio.

Now I'm opening my time to help brands build their social and creator programs.

Let’s work!!

</aside>

My background in social 🤩

<aside> <img src="attachment:2d6a5033-b75e-4c91-bebb-5730c3e6879f:IMG_1573.png" alt="attachment:2d6a5033-b75e-4c91-bebb-5730c3e6879f:IMG_1573.png" width="40px" />

Microsoft: Started here, building foundational social skills working on brands with millions of followers across the Microsoft ecosystem.

</aside>

<aside> <img src="attachment:21a1d8ee-c546-4188-8ead-997e63edb2d1:organic_social_club.png" alt="attachment:21a1d8ee-c546-4188-8ead-997e63edb2d1:organic_social_club.png" width="40px" />

Brooks: My first sports social role. I built out my core editorial and social skills here.

</aside>

<aside> ⚫

Ayzenberg: My first agency experience. Owned the Microsoft Store account across X and Instagram.

</aside>

<aside> <img src="attachment:b5167cb9-26ee-4bbc-8693-c58cb51d4744:organic_social_club.png" alt="attachment:b5167cb9-26ee-4bbc-8693-c58cb51d4744:organic_social_club.png" width="40px" />

Preply: Built the social program from zero. Owned the full editorial process end to end and managed my first social team.

Over 2 years, we added 132K followers across IG/TikTok and produced 300+ pieces of content. That content generated 8M video views, 7M impressions, and 300K total engagements.

</aside>

<aside> <img src="attachment:db8e0f7d-6b0e-4ad9-8526-d3c6b005a51d:organic_social_club.png" alt="attachment:db8e0f7d-6b0e-4ad9-8526-d3c6b005a51d:organic_social_club.png" width="40px" />

VEED: Grew the team from 1 to 8 and built the social + content program from the ground up.

During my time there we grew the community on social by 45K and produced 200+ pieces of content. That content generated 11M video views, 10M impressions, and 100K total engagements across social.

My team also created and produced our award-winning New York subway OOO creator-led campaign, and won two awards at the Social Day Awards:

🏆 B2B Social Media Campaign of the Year 2025 🏆 Integrated Social Media Campaign of the Year

</aside>

<aside> <img src="attachment:cf3013fa-508f-4993-ab9a-63f198ac6ddd:organic_social_club.png" alt="attachment:cf3013fa-508f-4993-ab9a-63f198ac6ddd:organic_social_club.png" width="40px" />

Attio: Built the social, ambassador, and creator program from scratch.

Over 11 months, we added 25K followers on LinkedIn and produced 100+ pieces of content, which generated 200K video views, 3M impressions, and 20K total engagements.

On the ambassador side, we crossed 1M+ impressions from 304 pieces of content in just 8 months. Based on standard LinkedIn CPMs, that's around $30K in earned media value.

I also onboarded 13 creators, all using Attio for their own businesses. In 7 months, we produced 36 pieces of content that generated 1.1M impressions and 6.4K total engagements.

</aside>

The proof 🔥

These numbers are from the programs I owned end to end. Preply, VEED, and Attio.

Totals:

🚀 210K+ followers added, organically 🎬 500+ pieces of content created 👀 19.2M video views generated 📈 20M impressions delivered 💬 420K total engagements

Some of my favorite pieces ⭐️

Founder content I’ve created ⭐️

Creator work 🤝

<aside>

I've built and run creator programs from zero to fully operational at Preply, VEED and Attio. I managed 6-figure budgets and owned everything from sourcing, negotiation, execution, and reporting.

</aside>